STARTS in Motion: let´s talk about alternative pricing strategies with Michka Mélo

STARTS In MotionSeptember 3 20205 p.m. - 6 p.m.

After a few week of break, we are happy to retake the STARTS in MOTION programme, with the 8 teams that have been awarded with the programme and work with mentors on their business model and development strategy.

For this new session, we will approach alternative pricing strategies & peculiar business case studies, showing how being creative about your entrepreneurial model can support your vision, ethics and values.

It will go through nine fair & creative pricing strategies, developed by entrepreneurs who want to make their product and services broadly accessible, while still making a living out of their company. We will also go through three inspiring business experiments beyond pricing, inviting you to be creative about all dimensions of your entrepreneurial model.


17h00: Welcome and opening by Aurélie Delater, INOVA and Manager of STARTS ECOSYSTEM
17h10: Presentation of Michka Mélo
17h40: Open discussion with the audience
18h: End of the session

Michka Mélo

Michka Mélo is a member of FoAM, a network of transdisciplinary labs at the intersection of art, science, nature and everyday life, as well as the coordinator of the Climate and Sustainability Action Week of EPFL (Swiss Federal Institue of Technology Lausanne). Bioengineer by training and creative by nature, he has been involved in many different innovative contexts such as creative collectives (FoAM, Enzyme & Co), large companies (Sony), public agencies (Invest Paris Region), research & education institutions (EPFL), start-ups (ESTEE), non-profits (Ping) and engineering offices (Greenloop). His interests lie at the interfaces between technology, art, entrepreneurship, collective action, economy and personal development. He likes to support initiatives and people addressing complex societal issues of our times.